Masni Mustafa had been in human resources for more than 20 years as head of human resources division and consultant. Her exposure in various industries, such as hospitality, construction, engineering, education, and government agency; has equipped her with strong HR skills, competencies, and leadership capabilities. Her last position before leaving the corporate world was Group General Manager, Human Resources and Director of Operational Support in a public listed company.
She is also very compassionate about leadership development and coaching and how leadership should be linked to the organizational values and objectives. She has developed a coaching model in Malay language called MASNI Model for the purpose of using it in the rural and local community, and for the speakers of Malay Language. She is the founder of KEN HOUSE TRAINING & SERVICES PLT, currently the only training provider approved by International Coach Federation (ICF) to conduct dual language (Malay and English) for her programme Certified Improvement & Development Coach. KEN HOUSE TRAINING & SERVICES coaching certification program is one of 1850 programmes accredited worldwide by ICF.
She was listed for two consecutive years as one of the most inspirational Linkedin icons in Malaysia and was awarded as the one of the Most Talented Coaching Leaders in Malaysia 2019.